We make sure to deliver the finest of spirits from our warehouses to our clients. But we do more than just distribution. Our team is dedicated to spread knowledge and inspiration about anything from the art of distillation to the creation of a good cocktail menu. Let us inspire you!
We sell our products to the Swedish government retail monopoly Systembolaget (www.systembolaget.se) as well as to all on-trade wholesalers in Sweden. Our team has a vast experience from working, consulting and even own bars and restaurants. Therfore we have the right knowledge on how to work with the on-trade.
We offer our suppliers the knowledge and enthusiasm that is needed to grow excusive and high-quality spirit brands in Sweden. Our team has a collective experience of more than 70 years in the bar and spirits industry, which means that we know the market and what it takes to be successful. Our focus is high quality products and customer service. We value authentic products from producers who find passion in what they are doing and are looking for long term partnerships.
We create brand awareness through activities that are tailored to the needs of the brand as well as the market. It could be anything from staff trainings, cocktail workshops, events to trade or consumer fairs.
We make sure to keep our customers happy and therefore are willing to walk the extra mile. Good customer relationships are just as essential to us as it is to our suppliers.
Since the company was founded in 2004 the core has always been to have an assortment that always has something to offer and at the same time offers the best of each category. Every product is selected by our team, we only sell what we like.
Full distribution possibilities
We can deliver to any bar, hotel, restaurant or café in Sweden, from south to north. Either directly from or bonded warehouse where clients order through our webshop or throuh one of our wholesale partners.
In Sweden, all alcoholic beverages with an alcohol content above 3.5% ABV must be sold through the government-owned retail monopoly, Systembolaget. We are a supplier to Systembolaget, and consumers purchase our products through their stores or online platform.
Since 2024, we have also been operating in Denmark with a selection of brands for which we hold exclusive distribution rights in the Danish market. Our operations include direct-to-consumer sales, supplying retail stores and chains, as well as serving the HORECA sector across the entire country.
Travel Retail offers an alternative channel for reaching consumers outside the Swedish retail monopoly. We collaborate with several shipping and ferry lines operating in Swedish waters, providing them with our products. In addition, we supply embassies and other non-duty purchasers.
Please feel free to contact us if you have any questions.
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